As with any the nice people, the Reeves’ concept ended up being hatched over a few pints

As with any the nice people, the Reeves’ concept ended up being hatched over a few pints

Sisters Lucy and Emma Reeves, created and raised on English nation farms, began a website that is dating ‘anybody who doesn’t mind a little bit of mud.’

Sisters Lucy and Emma, created and raised on English farms, weren’t quite happy with the “local talent” these people were fulfilling at country pubs. It had been 2006; Web dating hadn’t reached Bedfordshire.

Yet the siblings saw the web’s potential, in order to connect farmers along with other rural people whom lacked dating choices. In 2007, they made a nine-week tour of this countryside that is english an RV, then established Muddy Matches. Their customers ended up being “farmers, eco-warriors… basically anyone who does not mind a bit of mud.”

Six years in, contemporary Farmer trapped with Lucy (Reeves the younger) to observe every thing ended up.

Lucy (L) and Emma Reeves, founders of Muddy Matches

How can you think many farmers observed Web dating in 2006?

As soon as we launched, online dating sites ended up being nevertheless a taboo into the countryside. A few of my friends thought [Muddy Matches] had been a rubbish concept, that it couldn’t get anywhere. Internet dating used become style of the domain of freaks and weirdos.

What type of competition had been you against?

Almost every other internet dating sites had been really twee, where you’d expect you’ll see images of badgers walking to the sunset hands that are holding. That type of thing completely alienated me within my 20s.

Just what exactly was your approach?

We desired individuals to feel at ease expressing their hobbies – agriculture, shooting, horses, all of the various nation activities. Continue reading